Talk to Me! I Want to Communicate!
Communication is a very important piece of developing a successful organization dedicated to increasing young girls and women’s empowerment. Clear communication can take place in many different methods, share different types of information, and be shown through different multimedia. This blog post is a continuation of our breakdown of the Modules series, Communication and Advocacy.
Messages should be targeted based on communication type. Some communication types limit space while others attract certain types of stakeholders. Some examples of communication types are utilizing websites, social media, newsletters, blogs, fundraising events, and news releases. Each communication tool has its own specific purpose and needs to be used as such, so the correct information can be passed. Websites are often useful for partners, donors and funders, and interested individuals and supporters. Having objective and professional messages that clearly state your organization’s mission, value, and purpose that can be clearly found by those interested in the work being done by the organization. On the other hand, social media and other media avenues such as television and radio are used by community members and can consist of short brief messages that quickly gets to the point of what information you would like people to know.
Creating a Message
Creating a message to share can be a difficult task if the organization is unsure of which stakeholders they are trying to attract and what information they are trying to share. A stakeholder is anyone that could benefit from hearing about your programs, successes, and needs. Stakeholders can be funders, donors, partners, community members, board members and staff, supporters, and policy members. Depending on who the audience is, the message focus should be altered, for example, when communicating with funders and donors, the focus should be organizational needs and impact whereas when communicating with supporters the focus should be about current events and opportunities for involvement. Once those two factors are determined a message can be created.
Messages usually fall into one or more of three goals: Informative, Thought Provoking, and Persuasive. Informative Messages are about sharing events, programs, outputs, and outcomes. Thought-Provoking ones are sharing controversial or new information to stakeholders to try to make them think critically about a topic of importance to your organization. Persuasive messages are about trying to convince to attend your event/program, vote for a certain policy, or change their attitude or behavior. All these message goals can be utilized to communicate your overall impact and monitor your successes and failures. Your program’s outputs can be easily be turned into an infographic or paired with a picture for social media purposes!
Communication is a vital necessity to every organization. Check out our Action Kit, Tips and Tricks on Social Media Success and additional resources available on our website under Module 5: Communication and Advocacy.
By: Ola Adebayo (GIL Team Member)